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Cool And Creative Bus Stop Ads

Cool And Creative Bus Stop Ads
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November 13
10:29 2012

Bus shelters are a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media. Moreover, some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards.

In addition to this, they are always on as they work for you 24 hours a day, 7 days a week. Bus shelter advertising also offers great visibility – drivers, pedestrians and bus riders all see your ads. Moreover, a lot of people are going to see it more than once, because people usually pass the same location everyday while driving to work and then back home. Another really important benefit is the ability to make precise geographic targeting. If you do business locally and want to target local consumers, there’s probably no better advertising vehicle.

On the other hand, plain bus stop advertising cannot get consumer’s attention effectively because of one-way communication. Usually, people are bored to death waiting for a bus, so everyone would thank an advertiser for giving a little game to play, and eventually maybe even buy the product later. Here are 40 of the world’s most creative bus stop ads that managed to do that.

Science Alberta: Invisibility – Advertising Agency: MacLaren McCann, Calgary, Canada

Science Alberta: Invisibility - Advertising Agency: MacLaren McCann, Calgary, Canada

Caribou Coffee: Oven Bus Stop – Advertising Agency: Colle+McVoy

Caribou Coffee: Oven Bus Stop - Advertising Agency: Colle+McVoy

Fisch Franke: Filled with Water and Real Fish – Advertising Agency: Publicis, Frankfurt, Germany

Fisch Franke: Filled with Water and Real Fish - Advertising Agency: Publicis, Frankfurt, Germany

“How does it feel to be involved in a crime.” – Advertising Agency: DDB, Italy

How does it feel to be involved in a crime. – Advertising Agency: DDB, Italy

Guarana Antarctica: Net – Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues

Guarana Antarctica: Net - Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues

Le Lait: Milk Carton – Advertising Agency: Nolin BBDO, Canada

Le Lait: Milk Carton - Advertising Agency: Nolin BBDO, Canada

Football World Cup

Football World Cup

Real Hip Hop: Black Power – Advertising Agency: Dentsu, São Paulo, Brazil

Real Hip Hop: Black Power - Advertising Agency: Dentsu, São Paulo, Brazil

Real Hip Hop: Black Power – Advertising Agency: Dentsu, São Paulo, Brazil

Real Hip Hop: Black Power - Advertising Agency: Dentsu, São Paulo, Brazil

Coca-Cola Refrigerator Bus Shelter – Advertising Agency: McCann Erickson Istanbul, Turkey

Coca-Cola Refrigerator Bus Shelter - Advertising Agency: McCann Erickson Istanbul, Turkey

First Poster That Responds To People Looking At It – Advertising Agency: Jung von Matt, Hamburg, Germany

First Poster That Responds To People Looking At It - Advertising Agency: Jung von Matt, Hamburg, Germany

Coca-Cola: New Grip Bottle – Advertising Agency: Marcel, Paris, France

Coca-Cola: New Grip Bottle - Advertising Agency: Marcel, Paris, France

Je*s Jeans – No Need to Bend Anymore – Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

Je*s Jeans – No Need to Bend Anymore – Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

Victoria Bug Zoo – Advertising Agency: Rethink, Vancouver, Canada

Victoria Bug Zoo - Advertising Agency: Rethink, Vancouver, Canada

San Francisco Zoo: Critter Quest - Advertising Agency: BBDO West

San Francisco Zoo: Critter Quest – Advertising Agency: BBDO West

San Francisco Zoo: Critter Quest - Advertising Agency: BBDO West

Fitness First: Bus Stop – Advertising Agency: N=5, Amsterdam, The Netherlands

Fitness First: Bus Stop - Advertising Agency: N=5, Amsterdam, The Netherlands

Fitness First: Bus Stop – Advertising Agency: N=5, Amsterdam, The Netherlands

Fitness First: Bus Stop - Advertising Agency: N=5, Amsterdam, The Netherlands

Ecko Clothing: Bluetooth Graffiti – Advertising School: Design Factory International, Hamburg, Germany

Ecko Clothing: Bluetooth Graffiti - Advertising School: Design Factory International, Hamburg, Germany

Free Coffee From April 20th till May 3rd – Advertising Agency: Cossette West, Canada

Free Coffee From April 20th till May 3rd - Advertising Agency: Cossette West, Canada

Quiksilver: Ramp – Agency: Saatchi & Saatchi, Copenhagen, Denmark

Quiksilver: Ramp - Agency: Saatchi & Saatchi, Copenhagen, Denmark

Norwegian Airline’s New Destinations: The Sauna – Advertising Agency: Volt AB, Stockholm, Sweden

Norwegian Airline’s New Destinations: The Sauna - Advertising Agency: Volt AB, Stockholm, Sweden

Livegreen Toronto: Switch – Advertising Agency: Agency59, Toronto, Canada

Livegreen Toronto: Switch - Advertising Agency: Agency59, Toronto, Canada

IKEA: Bus Stop

IKEA: Bus Stop

Star Wars: Lightsabers

Star Wars: Lightsabers

Norwegian Airline’s New Destinations: The Kilt – Advertising Agency: Volt AB, Stockholm, Sweden

Norwegian Airline’s New Destinations: The Kilt - Advertising Agency: Volt AB, Stockholm, Sweden

Rubbish Since Monday – Advertising Agency: Colenso BBDO, Auckland

Rubbish Since Monday - Advertising Agency: Colenso BBDO, Auckland

Playstation Bus stop

Playstation Bus stop

Wonderbra: I Broke the Glass – Advertising Agency: Publicis Frankfurt, Germany

Wonderbra: I Broke the Glass - Advertising Agency: Publicis Frankfurt, Germany

Movie up: Balloons

Movie up: Balloons

The Dignity Project – Salvation Army in Canada

The Dignity Project - Salvation Army in Canada

The Dignity Project – Salvation Army in Canada

The Dignity Project - Salvation Army in Canada

March Against the Terrorist Organization FARC – Advertising Agency: Sancho BBDO, Colombia

March Against the Terrorist Organization FARC - Advertising Agency: Sancho BBDO, Colombia

Treasury Casino: Let The Good Times Roll

Treasury Casino: Let The Good Times Roll

Fiji Travel – Throw Away Your Clothes – Advertising Agency: TBWAOSLO, Oslo, Norway

Fiji Travel – Throw Away Your Clothes - Advertising Agency: TBWAOSLO, Oslo, Norway

Australia Post: Personalize Your Post – Advertising Agency: M&C Saatchi, Melbourne, Australia

Australia Post: Personalize Your Post - Advertising Agency: M&C Saatchi, Melbourne, Australia

3M Security Glass

3M Security Glass

March Against the Terrorist Organization FARC – Advertising Agency: Sancho BBDO, Colombia

March Against the Terrorist Organization FARC - Advertising Agency: Sancho BBDO, Colombia

Apple Macbook Air: Swing – Bruno Taylor

Apple Macbook Air: Swing - Bruno Taylor

Calgary Zoo: Dinosaurs Alive! – Advertising Agency: Trigger, Calgary, Canada

Calgary Zoo: Dinosaurs Alive! - Advertising Agency: Trigger, Calgary, Canada

Which one do you think is the most cool and creative bus stop? share your thoughts with us…

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