Cool And Creative Bus Stop Ads
Bus shelters are a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media. Moreover, some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards.
In addition to this, they are always on as they work for you 24 hours a day, 7 days a week. Bus shelter advertising also offers great visibility – drivers, pedestrians and bus riders all see your ads. Moreover, a lot of people are going to see it more than once, because people usually pass the same location everyday while driving to work and then back home. Another really important benefit is the ability to make precise geographic targeting. If you do business locally and want to target local consumers, there’s probably no better advertising vehicle.
On the other hand, plain bus stop advertising cannot get consumer’s attention effectively because of one-way communication. Usually, people are bored to death waiting for a bus, so everyone would thank an advertiser for giving a little game to play, and eventually maybe even buy the product later. Here are 40 of the world’s most creative bus stop ads that managed to do that.
Science Alberta: Invisibility – Advertising Agency: MacLaren McCann, Calgary, Canada
Caribou Coffee: Oven Bus Stop – Advertising Agency: Colle+McVoy
Fisch Franke: Filled with Water and Real Fish – Advertising Agency: Publicis, Frankfurt, Germany
“How does it feel to be involved in a crime.” – Advertising Agency: DDB, Italy
Guarana Antarctica: Net – Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues
Le Lait: Milk Carton – Advertising Agency: Nolin BBDO, Canada
Football World Cup
Real Hip Hop: Black Power – Advertising Agency: Dentsu, São Paulo, Brazil
Real Hip Hop: Black Power – Advertising Agency: Dentsu, São Paulo, Brazil
Coca-Cola Refrigerator Bus Shelter – Advertising Agency: McCann Erickson Istanbul, Turkey
First Poster That Responds To People Looking At It – Advertising Agency: Jung von Matt, Hamburg, Germany
Coca-Cola: New Grip Bottle – Advertising Agency: Marcel, Paris, France
Je*s Jeans – No Need to Bend Anymore – Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
Victoria Bug Zoo – Advertising Agency: Rethink, Vancouver, Canada
San Francisco Zoo: Critter Quest – Advertising Agency: BBDO West
Fitness First: Bus Stop – Advertising Agency: N=5, Amsterdam, The Netherlands
Fitness First: Bus Stop – Advertising Agency: N=5, Amsterdam, The Netherlands
Ecko Clothing: Bluetooth Graffiti – Advertising School: Design Factory International, Hamburg, Germany
Free Coffee From April 20th till May 3rd – Advertising Agency: Cossette West, Canada
Quiksilver: Ramp – Agency: Saatchi & Saatchi, Copenhagen, Denmark
Norwegian Airline’s New Destinations: The Sauna – Advertising Agency: Volt AB, Stockholm, Sweden
Livegreen Toronto: Switch – Advertising Agency: Agency59, Toronto, Canada
IKEA: Bus Stop
Star Wars: Lightsabers
Norwegian Airline’s New Destinations: The Kilt – Advertising Agency: Volt AB, Stockholm, Sweden
Rubbish Since Monday – Advertising Agency: Colenso BBDO, Auckland
Playstation Bus stop
Wonderbra: I Broke the Glass – Advertising Agency: Publicis Frankfurt, Germany
Movie up: Balloons
The Dignity Project – Salvation Army in Canada
The Dignity Project – Salvation Army in Canada
March Against the Terrorist Organization FARC – Advertising Agency: Sancho BBDO, Colombia
Treasury Casino: Let The Good Times Roll
Fiji Travel – Throw Away Your Clothes – Advertising Agency: TBWAOSLO, Oslo, Norway
Australia Post: Personalize Your Post – Advertising Agency: M&C Saatchi, Melbourne, Australia
3M Security Glass
March Against the Terrorist Organization FARC – Advertising Agency: Sancho BBDO, Colombia
Apple Macbook Air: Swing – Bruno Taylor
Calgary Zoo: Dinosaurs Alive! – Advertising Agency: Trigger, Calgary, Canada
Which one do you think is the most cool and creative bus stop? share your thoughts with us…
About Hasim Coskun
He has a background as IT engineer with main focus on the Web Development from a young age. His main skills is development of new web services and loves to play with new web design and graphic arts, which has been a hobby since he was 10 years old. Contact him through Twitter @funofartcom
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